Souri Macaron The Place and Location
Souri Macaron is a new pop-up store concept that opened this year and has already a lot of success judging by the everyday queue in front of their shop in Em Quartier (Level M Building B).
If you want to taste these colorful and appetizing Macarons you’ll have to wait for around 40 mn between placing your order and getting your macarons.
You can choose your flavors by 3 or 6 pieces (369 ฿ & 590 ฿ ), they have also a choice of signature boxes that comes as well in 3 and 6 flavors with their best sales (339 ฿ & 569 ฿).
To keep you waiting with a smile they have installed a free photo booth just beside the store but there’s also a waiting line there 🙂
They also recently launch Velato Ice Cream in the same pop-up store.
Who’s behind?
A TV actor named Win Methawin Opas Iamkajorn, that might explain the support from his fans and the long waiting lines
He named the brand “Souri” for a smile in French (but actually it’s “Sourire” that had might be too long. Souris can also be the right spelling but it can also mean “mouse” or “smile” in a demanding way.
The verdict
The Macarons are good looking with a generous filling, I have to say i didn’t expected much in term of taste as most of “fashion” food are more for the show.
Well it has surprised me, the macarons a pretty good in flavors, the mix is delicate and the macaroon shell was somehow perfect as it should be.
To my taste it was a bit too sweet but i guess it’s a normal level in Thailand.
Souri Macaron
SOURI Bangkok Macarons
Pop-up store in EM Quartier Building B level M (not permanent)
Pop-up store in Siam Paragon (not permanent)
Order on Line or ask where are their current pop-up store
Line order: @souri.bkk
